At what point do I have to sit here and ponder how the hell certain bands get signed to labels?
I guess now would be a good time. The idea of a music label, as I’ve said before, has changed immensely not even over the past twenty or thirty years, it’s only been a mere twelve.
It’s the year 2000. You’re in a band that has local success, state-wide success, and somewhat regional United States popularity. A label seeks you out, gets you to sign a few contracts, and throws you into the studio. Your first album is set to release, so four weeks before it comes out, your first single hits radio.
It doesn’t fair so well, so the label releases another single two weeks after the album’s release. If that one doesn’t fair well, you get another record out with one single, your last shot. No money after that = no contract.
Twelve years ago, you had three chances. Nowadays, labels are down to giving you one. You have one single that can be released WELL ahead of the album, and if it doesn’t get the popularity the label wants, it’s curtains and no album is seen.
This occurred to me when friends of mine in the NE Florida band Son of a Bad Man were signed and dropped from a label I’ll leave anonymous (for the sake of avoiding lawsuits).
I don’t think the guys did anything wrong. I used to book the singer Shawn at a little venue in Fernandina years ago when he was a solo acoustic act, and out of the handful of times I met the members in the band, they’ve all been tremendously nice and thankful for the support they’ve received.
This got me thinking, especially after a couple conversations I’ve had recently with fellow musicians and conversations I’ve had with musicians in the past, and I think a check-list is need just for being in a band. I won’t tell you how to sound, I won’t tell you how to play, but I think there are behavior points to grasp when starting a band and attempting to grow in popularity, a few I’ve gathered from my own experiences, and a few I’ve seen occur through the grape vine.
1. Don’t Burn Bridges
You’ll have a few shit-gigs here and there when you start. It’s a rare occasion that your first gig is an amazing gig where you’re paid a good amount and everything goes well. If it’s your first time on stage with a new band, someone will get nervous, someone will fuck-up, and someone will get over-excited and jump ahead unless extensive rehearsing happens. Regardless, you’ll have a gig. Once you get into it, you’ll probably play some seedy places, and I guarantee you’ll probably get ripped off a few times.
Great example: With my previous band, we played a place in Jax Beach that booked us once, liked us, and allowed me to put on shows of my own. I got to book the bands, I got to organize it. After a few gigs, I realized the pay was decreasing yet the crowd wasn’t. At some point, we just decided to turn down any gigs that were offered at said venue. At another point in between, mouths were ran, shit was said, the story was told repeatedly and I’m sure word got back to the promoter, so we weren’t even offered gigs anymore.
We could’ve played with Agent Orange, Authority Zero, The Toasters, and Voodoo Glow Skulls at any point at this venue, and because we ran our mouths, we lost the opportunity. The pay wasn’t even the issue, we could’ve had a bit of notice by bands much bigger than us and we kind of blew it in that sense.
If you get screwed over and don’t think you should play a gig at a certain venue, keep your mouth shut and just say “No thanks.” That’s all you need to do. This leads a little into my next point…
2. It’s Not About The Money
When you record some music, whether it’s a rough-cut or a good demo, you’ll get booked. When you get booked, the idea is to get them to say how much you’ll get paid, and you can negotiate based on that.
If you book locally (within an hours drive), you don’t get a say.
If you book regionally/statewide (3 hours or more drive), you need enough to cover gas and expenses, which honestly, about $100 might be enough. Any longer of a drive is more than a day-trip, so lodging may need covering unless you have friends with couches.
The biggest thing when you start out is that you’re there to get fans, not money. If you walk into a venue and demand the $350 you were “promised,” the crowd will find out and one label will stick with you for the rest of your days: douchebag.
This is why no one books certain comics anymore as well, and why they lose popularity, Mr. Pauly Shore…asshole…another time, another tale, but it leads into my next point.
3. Always Be Humble
Rise Against is a huge band. Rise Against are preachy in they’re songs, but they’re a big band. Rise Against are cocky bastards to fans, so…douchebags.
Some of you might like them, but when a packed ampitheatre of 4,000 people are there for the band before your set then LEAVE before you play, there’s a reason behind it (good work, St. Augustine).
I like to use the Motion City Soundtrack example as much as I can. Nice guys, always happy to see fans, always taking pictures and TALKING with fans. Ryan Dunn was one to do the same thing, he got engaged in conversation and got to know his fans, which is an awesome thing for someone who others might look up to, even if he did shove a Hot Wheels up his ass.
When bands are nice, they’re remembered more often. When the ol’ band did a weekend in Miami, we hung out and talked with people we didn’t know, and I believe we gave off a very nice persona. Some people still talk to us from that weekend gig. I’m not even in the band anymore and I have been asked when we’re coming back down. THAT’S something you want fans to ask.
4. Get A Solid Fan-Base Before ACTUALLY Touring
The progression should be simple, and 3OH3! actually did it themselves:
Pack local show, then work on tri-county.
Pack tri-county shows, then work on the state.
Pack state shows, then work on regional.
So on and so forth.
Tours can get to be tedious when you’re going to places where no one really knows you.
Also, “packed” means nearly sold-out. GTF has done it a few times, but I don’t think we ever got to the point of playing headlining shows in other cities comfortably. If you’ve never played the city you’re scheduled to play.
A big thing with a fan base is that labels notice when others have heard you. I don’t necessarily prefer them, but Nickelback was signed because they were selling out shows in New York and Canada, hence a fan base. Son of a Bad Man here in Jacksonville had they’re record contract signed because they had a huge following and still do, so there’s always a second chance.
5. Don’t Reject Constructive Criticism From People Who WANT TO HELP YOU
I was approached by a former friend of mine a few years ago who was managing a band called Mindslip, who still exist and are local to the Jax/Daytona areas. This friend (female) begged me to put them on my then radio show and send them to a record label I accidentally name-dropped because I wasn’t thinking of who the hell I was talking to.
So after some pleading, I finally put them on the air ONCE. I sent their Myspace account (that’s how long ago this was) to the exec. I knew, and his response was “They sound like a Nickelback cover band, which isn’t bad, but we want something more original.”
I told my female cohort that the exec just said “No, thank you.”
When those words came out, she went off on how he didn’t know talent when he heard it and that he was a piece of shit.
What I DIDN’T tell her is that my label contact is Vice President of said label, which is in fact a MAJOR label, and that he signed many big-name bands well-known in the alternative scene.
He said one thing that could’ve just been left as a hint for them to work harder, a comment I didn’t even tell her, and it caused her to fire bullets at a nuclear missile silo. Some time after this happened, she asked me if I could put her band on the air. I told her to fuck off.
If people tell you things in confidence that you won’t hear from the suck-ups who just want to know you when you’re famous, they’re not criticizing, they’re trying to tell you things that people might want to hear. If it helps you at all, then hooray! If it doesn’t work, then fuck ‘em.
When you’re an independent unsigned band who doesn’t have a huge following or a label, you have no room to say anything negative about other bands. You’ve heard the phrase about not making fun of others that could one day be your boss? You don’t make fun of bands or get demanding of fans who could make you money. Ever. If you’re looking for a singer to do some vocals on your album as a collaborative effort, you don’t bitch and whine about how all of the ones you’ve tried-out so far “suck horribly.” When you do that, you lose the fans and friends you need to get you places so you may have your own source of “fuck you” money.
6. Don’t Piss Off Promoters. Period.
7. Let Promoters Know In Advance That You Can’t Make a Show.
A fucking given.
Hopefully this leads a few of you along the way.

